Marketing to Seniors
Do you know which demographic controls 85% of the country’s wealth, and are now the fastest growing user group of social media? Surprisingly enough, it’s seniors. The over 50 population…
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Bogus IRS Calls and Emails
Topping the IRS list of “Dirty Dozen” tax scams this year are fraudulent calls from phone scammers posing as IRS agents. With the tax season in full swing, phone scams…
Anthem’s Major Data Breach – What to do next
In a recent major security breach, hackers gained unauthorized access to Anthem Health’s IT system. Hackers obtained personal data such as names, addresses, Social Security numbers, birthdays, email and employment…
Radically Improve Your Business with These 10 Mindsets
What makes some businesspeople successful, and others not? It has everything to do with having the right frame of mind. Below are the top 5 mindsets: 1. Choose courage over fear…
Attract Millennial Employees via Strong Corporate Values
What types of organizations do Millennials want to work for? Those that are focused on their people and purpose, not just what they’re selling and how much money is being…
Avoiding Business Risks Can Cost You
Avoiding risk means passing on opportunity and that can be costly. Often, we rationalize that avoiding risk is a “no cost” option and something that is perfectly acceptable. The reality…
How to Make Your Customers Love You
There is great power in simplicity. Reaching out to your customers on a personal level and going right to the heart of what’s most important to them, in a straightforward…
Create Structure for Your Remote Workforce
One important area for business owners to evaluate in the New Year is employee productivity. A simple way to improve it is by creating structurefor your workforce, especially for those…
Obama Signs 2014 Tax Extenders
President Barack Obama has signed H.R. 5771, The Tax Increase Prevention Act of 2014, and individual taxpayers will benefit from the list of 50-plus tax extenders. There’s tax relief for…
What are Your 2015 Sales Goals?
The New Year is just around the corner. Have you given any thought to your sales plans and goals yet? If not, it’s the perfect time to take some advice…